Mark Cuban Suggests How to Kill the iTunes Store

Mark Cuban offers a wild idea on how Google or Microsoft could throw a monkey-wrench into the Apple iTunes business model. His theory: either one could write a check to the music industry that would match what Apple is paying - he figures the music industry take from iTunes is about $575 million a year based on the top labels market share of annual downloads of about 1 billion songs - and then start giving away music - maybe the first billion songs - with advertising support. An interesting idea; I wonder if people would feel more enthused about the Zune if they could get music for free?

Digg Page
Mark's Blog
Barrons Online Article